A bit of a personal one..

This is not my usual style of post but I thought for once I would get personal and tell you all a little bit about my journey. For those of you who have been following me on the gram for some time will know that my page started in 2013, it was a much more relaxed space of which I would share my outfits, fashion finds, holidays and the odd family snap. The community grew and a few of us have become firm friends over the years after chatting so frequently in the squares,  I would count some of my Insta girls as besties off the gird now to, they have helped me get out of many emotional rabbit holes and showed me that a giggle can solve a hell of a lot of problems.

Now to the this is your life portion….

Back in 2003 I was a student at The London College of Fashion studying fashion business and hoping to leave to pursue a career in buying but sadly not all plans work out the way you want them to. Unfortunately my parents divorced when I was finishing and it completely derailed “the dream”  I had to move into an apartment with a friend as I wasn’t really left with any other options. The next step was to find a job that would pay me enough money to cover rent and bills. As many of you know you do not enter the world of fashion for the pay-packet and without some sort of financial support the internships or the tiny wage from that junior job would not have covered my outgoings so I headed to the city. I went into multiple agencies with my CV in hand and ended up within a Financial Advisers firm in the heart of the square mile, although this would not have been my chosen career path it saw me through the next 15 years working my way up the ladder! I had my boys while I worked there and ended up going back on a part time basis, plodding along thinking this would be it until retirement…

 My blog was a hobby and something I worked on along side the day job for years, at the start there was no such thing as gifting or fees, we would all spend money building our pages and reworking our wardrobes to inspire our followers to shop what we had and get creative. I did not start doing this for free gifts or money it was a total passion and I’m happy to have entered into it at this early stage and see the evolution that then happened. Fast forward a couple of years and Instagram started to become a completely different realm, brands started to notice the power of the blogger and get in touch to see if they could gift a piece in exchange for a feature knowing that if you loved the item,  your followers would then maybe purchase it. Press events, guest interviews and styling talks followed,  I would spend my working days rushing from a blogging event in the west end to my city office, sometimes three times a day! My step count was huge! Then once home and the kids were in bed I would sit at my computer for hours (I still do!) writing and coming up with new content ideas.

I feel so enormously grateful that this journey has taken me the route it has and I’m sure all things happen for a reason, I finally left my job in Finance this summer and am now a full time blogger or as some people like to call us, influencers. I absolutely love it and never take it for granted. As they say love what you do and you’ll never work a day in your life.

There has been so much talk of algorythms, drops in engagement levels etc etc yes things have changed a lot and I’m not going to lie that I occasionally have a mini meltdown but I don’t do this for the likes, I genuinely love it and try and put out content I’m proud of, if it doesn’t do well then hey ho, on to the next.  I must say that I’m so grateful that my followers have always been so loyal and lovely to me,  I appreciate every one of you, all your comments dm’s and likes mean the world.

If there is anything else you would like to know about me then add a comment below or send an Insta DM,  I’m happy to answer any questions or take suggestions of posts you’d like to see.

Once again thank you all, you lovely lot

Pascale xxx



  1. November 11, 2018 / 7:13 pm

    Such an interesting post to understand your journey, how exciting you are now pursuing the blog etc full time – your success is so well deserved, hope you continue to grow from strength to strength! Bianca xx

    • stylemum
      November 19, 2018 / 5:19 pm

      Thanks so much Bianca 🙂
      I don’t usually writes personal posts but thought it was the right time for this one.
      Big love xxx

  2. Sarah Turner
    November 11, 2018 / 8:18 pm

    Proud to have been able to witness a small part of your incredible and hard earned journey. It just shows that if you keep your passions alive then they don’t die. Good luck hunny and can’t wait to see your continued journey x

    • stylemum
      November 19, 2018 / 5:18 pm

      Thanks so much for this lovely comment Sarah 🙂
      You guys were a big part of this journey, even though I’m happy doing this I do miss Robert and Helm sometimes. We will all have to get together soon! Lots of love xx

  3. Chlo
    November 11, 2018 / 8:24 pm

    Loved this post. Love you P – proud to call you my friend. X

    • stylemum
      November 19, 2018 / 5:17 pm

      Thanks my lovely friend xxx

  4. Paula Whitehead
    November 11, 2018 / 8:31 pm

    So glad all is going well for you Pascale, you are such a genuine lovely lady, I look forward to continuing being “influenced” by your fabulous choices x

    • stylemum
      November 19, 2018 / 5:17 pm

      Thanks so much Paula for this lovely comment! I will have to pop by and see you guys for drinks one of these days xx

  5. November 11, 2018 / 9:05 pm

    Loving this post Pascale my lovely friend 🖤 so glad I met you through the squares xx

    • stylemum
      November 19, 2018 / 5:16 pm

      Thanks so much Erna, my lovely lovely friend xxx

  6. Jill Orr
    November 11, 2018 / 9:26 pm

    Such a lovely read Pascale! I love following your style journey and wish you every success going forward as a full time ‘Influencer’.
    Take care lovely
    Jill x

  7. November 11, 2018 / 9:47 pm

    Great post Pascale. Was so amazing meeting you this summer the day after you left your city job and you were so nervous but so lovely and real! Keep doing what you love as you do it so well ( and yeah working for yourself it’s bloody scary sometimes and emotionally draining at times but so rewarding too) !!

    All the best, Ivy @ Quattro Rish

    • stylemum
      November 19, 2018 / 5:16 pm

      Hey Ivy,
      Thank you so much for your kind words, it was so lovely to meet you to. I must come and see you soon, maybe with Kat and Lucy.
      Thanks again, P xx

  8. Veronica Darcy
    November 11, 2018 / 10:18 pm

    P, you are truly wonderful….! I remember the first day we met when you had barely 200 followers and I said “stick with it”…..you obviously know what you want to do……you have worked incredibly hard to get to where you are, so best of luck with your continued success……it’s onwards and upwards from here 😘

  9. November 11, 2018 / 11:11 pm

    Congratulations lovely 😊. You so deserve to be proud of yourself for what you’ve achieved xx

    • stylemum
      November 19, 2018 / 5:15 pm

      Thank you so much darling girl xxx

  10. November 12, 2018 / 2:10 am

    Trully inspirational and always gorgeous proud to call you my daughter in law luv ya P x

    • stylemum
      November 19, 2018 / 5:14 pm

      Thanks so much Mum! It’s been long road and sometimes bumpy but persistence pays off! Love ya loads xx

  11. Christine Armitage
    November 12, 2018 / 5:31 am

    Well done Pascal , your dedication and hard work has paid of .
    Don’t let up !! And alway always be proud , remember you did this whilst working and bringing up two boys , respect.

  12. Giulia
    November 12, 2018 / 6:55 am

    So proud of my lovely cousin. I don’t have Instagram, I’ve never followed influencer (you know how I have always been), and even now that I am very interested in fashion, your French auntie -my lovely mum- is my real influencer. BUT you’re THE exception. You are different from all I can see out there and I know how genuine you’re. You were able to combine a warm, cheerful and caring persona with the most classy and creative fashion icon. You are mum, daughter, wife, friend and reliable trend setter. You can combine the most sofististicated details with the greatest simplicity, and that’s what I love about your style. Love you infinity, as nonna used to say xxx

    • stylemum
      November 19, 2018 / 5:13 pm

      Hey my lovely cousin,
      Thank you so much for the sweetest words, you have made me smile so much!
      I love you infinity xxxx

  13. November 25, 2018 / 11:31 am

    What a lovely story and inspirational for all of us business mummies out there x

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