This is not my usual style of post but I thought for once I would get personal and tell you all a little bit about my journey. For those of you who have been following me on the gram for some time will know that my page started in 2013, it was a much more relaxed space of which I would share my outfits, fashion finds, holidays and the odd family snap. The community grew and a few of us have become firm friends over the years after chatting so frequently in the squares, I would count some of my Insta girls as besties off the gird now to, they have helped me get out of many emotional rabbit holes and showed me that a giggle can solve a hell of a lot of problems.
Now to the this is your life portion….
Back in 2003 I was a student at The London College of Fashion studying fashion business and hoping to leave to pursue a career in buying but sadly not all plans work out the way you want them to. Unfortunately my parents divorced when I was finishing and it completely derailed “the dream” I had to move into an apartment with a friend as I wasn’t really left with any other options. The next step was to find a job that would pay me enough money to cover rent and bills. As many of you know you do not enter the world of fashion for the pay-packet and without some sort of financial support the internships or the tiny wage from that junior job would not have covered my outgoings so I headed to the city. I went into multiple agencies with my CV in hand and ended up within a Financial Advisers firm in the heart of the square mile, although this would not have been my chosen career path it saw me through the next 15 years working my way up the ladder! I had my boys while I worked there and ended up going back on a part time basis, plodding along thinking this would be it until retirement…
My blog was a hobby and something I worked on along side the day job for years, at the start there was no such thing as gifting or fees, we would all spend money building our pages and reworking our wardrobes to inspire our followers to shop what we had and get creative. I did not start doing this for free gifts or money it was a total passion and I’m happy to have entered into it at this early stage and see the evolution that then happened. Fast forward a couple of years and Instagram started to become a completely different realm, brands started to notice the power of the blogger and get in touch to see if they could gift a piece in exchange for a feature knowing that if you loved the item, your followers would then maybe purchase it. Press events, guest interviews and styling talks followed, I would spend my working days rushing from a blogging event in the west end to my city office, sometimes three times a day! My step count was huge! Then once home and the kids were in bed I would sit at my computer for hours (I still do!) writing and coming up with new content ideas.
I feel so enormously grateful that this journey has taken me the route it has and I’m sure all things happen for a reason, I finally left my job in Finance this summer and am now a full time blogger or as some people like to call us, influencers. I absolutely love it and never take it for granted. As they say love what you do and you’ll never work a day in your life.
There has been so much talk of algorythms, drops in engagement levels etc etc yes things have changed a lot and I’m not going to lie that I occasionally have a mini meltdown but I don’t do this for the likes, I genuinely love it and try and put out content I’m proud of, if it doesn’t do well then hey ho, on to the next. I must say that I’m so grateful that my followers have always been so loyal and lovely to me, I appreciate every one of you, all your comments dm’s and likes mean the world.
If there is anything else you would like to know about me then add a comment below or send an Insta DM, I’m happy to answer any questions or take suggestions of posts you’d like to see.